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Home›Free tools›Open Graph tag generator
Free tool

Generate OG tags. Own your previews.

Control exactly how your pages appear when shared on Facebook, LinkedIn, Twitter, and WhatsApp. Generate og: and Twitter Card tags and paste them straight into your site's <head>.

No account needed
OG + Twitter Card
Copy-paste ready
Generate your OG tags
Recommended: 1200x630px
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Why Open Graph tags matter

When someone shares your URL on social media, the platform fetches your page and reads the OG tags to build a preview card. Without OG tags, platforms guess — and often display the wrong title, a blank image, or irrelevant text. The result is a link preview that looks unpolished and gets far fewer clicks.

A great OG image with a clear title can double the click-through rate of a shared post. For performance marketers, that means every organic share works harder — and every paid post with a link gets better conversion rates.

Key OG tags to include

og:title
The title shown in the preview card. Should match your page title but can be more descriptive — up to 95 characters.
og:description
A short summary of the page shown below the title in preview cards. Aim for 2–4 sentences that compel the reader to click.
og:image
The thumbnail shown in the preview. Use a 1200×630px image for best results. This is the single biggest lever for improving social click-through rates.
og:url
The canonical URL of the page. Set this to the clean URL without UTM parameters to consolidate shares.
og:type
Describes the type of content: 'website' for most pages, 'article' for blog posts. This affects how Facebook renders the preview.

Frequently asked questions

What is an Open Graph tag?+

Open Graph (OG) tags are meta tags placed in your page's <head> that control how the page appears when shared on social media. They define the title, description, image, and URL shown in link previews on platforms like Facebook, LinkedIn, and WhatsApp.

What size should the OG image be?+

The recommended OG image size is 1200×630 pixels. This displays correctly on all major platforms. The minimum size is 600×315px, but smaller images may be displayed inline rather than as large previews.

Do OG tags affect SEO?+

OG tags don't directly influence search rankings, but they improve how your content looks in social feeds — which drives click-throughs. More shares and engagement signals can indirectly benefit SEO over time.

What's the difference between OG tags and Twitter Card tags?+

Open Graph tags are used by Facebook, LinkedIn, WhatsApp, and most other platforms. Twitter Card tags are Twitter's own version of the same concept. If Twitter Card tags are missing, Twitter falls back to OG tags, so generating both ensures maximum coverage.

My OG image isn't updating on Facebook. Why?+

Facebook aggressively caches Open Graph data. After updating your OG tags, use the Facebook Sharing Debugger (developers.facebook.com/tools/debug) to clear the cache and fetch the latest version.

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