Retarget Your Audience on Facebook And Instagram
Link Squeeze helps you track Short Link Clicks using a custom ” ShortClick ” event. This custom event is sent to meta and contains two parameters
- link_clicked – This is the actual short link the visitor clicked.
- link_title – The title for the short link
With these two parameters, you are able to create a highly targeted custom audience for any link.
Creating a Custom Audience
Head over to Meta Ads Manager.
Click on Audiences
Click on Create Audience and choose Custom Audience
Choose Website as the source and then click next
Choose the Correct Pixel and Choose the ShortClick Event
Add your preferred retention days and then Click on the Refine By option
Choose the URL/Parameter option. This will help us narrow down to the specific link we want to create a custom audience for
We will now use the link_clicked parameter to specify the link we want to create a custom audience for.
Add your short link here, and that’s it.
You can now retarget all users who clicked on this link.